Toyi: Transform everything
into unique toys!

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Unleashing creativity

Children’s creative skills are inhibited in today’s structured schedules. Toyi gives priority to children’s needs and supports unstructured play. There are no instructions or rules in Toyi kits. The entire process is left to kids’ imagination. With the open-ended play experience Toyi provides, children can make a limitless number of toys using their creativity.

Upcycling through play

We produce nearly 300 million tons of plastic every year, half of which is for single use. More than 8 million tons of plastic are dumped into our oceans every year. With Toyi, children are creating their own toys by redefining and redesigning everyday objects around them. Toyi helps children become more creative, productive and conscious consumers.
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21st-century skills improving through play

In an unpredictable and fast-changing world, enabling children to address the challenges of the future is critical. Toyi improves the 21st-century skills of children such as problem-solving, critical and innovative thinking, communication, adaptation, cooperation, taking initiative.
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Toyi Basic 32

32 pieces
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Toyi Basic 64

64 pieces
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Toyi Basic 128

128 pieces

Meet the Community of Toyi

We believe that Toyi is more than just a packaged toy. We want to build a community including parents, teachers, toy designers, and everyone interested in play, around Toyi as a social enterprise advocating child-led play and equal play opportunities for children worldwide. Join the community!
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Support children’s creative power in an unpredictable and fast-changing world to enable them to address the challenges of the future.
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Help children to adopt an upcycling mindset by developing a sense of producing without consuming at an early age!
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Play is a fundamental right for children. Support child’s right to play!
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Everyone has something to do to advocate play. Find your unique ways to advocate play, join the Toyi Play Advocates!
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