Advocacy of PlayChildren’s creative skills are inhibited in today’s structured schedules

Children start life with an abundance of creative potential and an instinct to learn about the world and themselves through play. But today, children are less free than they have ever been. Every second of a child’s day is programmed by adults. They are over-scheduled, even by the structured hobby activities adults assign to them, like piano, swimming, or basketball lessons. Their creative thinking skills are inhibited in this way of life.

Unstructured play is play without predetermined rules of the game. Unlike structured play, unstructured play is not instructor-led, so parents, teachers, and other adults do not give directions. When play is unstructured, it promotes children’s imagination, which, in turn, leads to greater creativity and critical thinking.  


Children’s creative skills are inhibited in today’s structured schedules

Toyi is giving priority to children’s needs, and supports unstructured play. There are no instructions or rules in Toyi kits. The entire process is left to kids’ imagination. With the open-ended play experience Toyi provides, children can make a limitless number of toys using their creativity.

Toyi reminds parents, teachers, and all grown-ups that unstructured play is a great way for children to develop their creative skills.

Make room for unstructured play, unleash children’s creative potential and make the world their playground!

Photo Credit Didem Kendik


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