Advocacy of PlayWhy is it important to teach children upcycling?

We produce nearly 300 million tons of plastic every year, half of which is for single use. More than 8 million tons of plastic are dumped into our oceans every year.[1]

When good habits like upcycling are established at a young age, they are more likely to stick as the kid gets older. Teaching your child to sort waste, respect the environment and consume less is a good way to take responsibility for the future of our planet.

With Toyi, children are making their own toys by redefining and redesigning everyday objects around them. In this way, a water bottle can be transformed into a six-armed robot. Now the water bottle is no longer just trash, but a really precious robot that reflects children’s imagination. With that approach, we want to help children to adopt an upcycling mindset by developing a sense of producing without consuming at an early age. So we hope, with the special play experience it provides, Toyi helps children become more creative, productive and conscious consumers.

Turn trash into toys to boost the culture of upcycling and make the world children’s playground!

[1] The Facts – Plastic Oceans

Photo Credit Didem Kendik