Our Mission & Approach
We are on a mission to ensure that all children do not lose their creative potential while growing.
Creativity
We believe that creativity nourishes when children have their say on play. As Toyi we support free and unstructured play experiences in our whole design processes.
Learning through Play
We believe children are the sole play experts and they know how to play. With the play processes we provide, we help them develop lifelong skills that they need in this century.
Access to Play
Play is a fundamental right for all children. We develop mechanisms to reach more children all around the world to support child’s right to play, especially in play-in-crisis settings.
Designing for Children’s Rights
We design toys and play experiences for every child regardless of their sex, language, geographical location, and socio-economic status and we integrate child’s rights into our design processes.
Culture of Producing
We encourage children to redesign the objects around them by developing a sense of producing without consuming at an early age.
Social Impact
As a social enterprise, we do care about our social and environmental impact and transparency and accountability.