Toyi Wholesale
Two children laughing on a living room rug, one wearing a colander helmet, surrounded by toys they built with Toyi

Everything is a toy.

Toyi is a set of connectors, sticks, wheels and eyes that kids use to turn whatever is at home, a milk carton, a paper cup, a shoebox, into their own toys.

Sold in 16+ countries.

Request the catalogue
A row of toys made with Toyi: a cart from an egg carton, a milk carton robot, a bottle character, a towel snail, a pine cone owl, a vase of flowers and a milk carton train

How to play

There are no instructions or rules in Toyi kits. The entire process is left to kids' imagination.

An empty plastic bottle

1. Explore

Explore your surroundings and pick an object.

The bottle with two Toyi connectors wrapped around it

2. Transform

Wrap it with a connector, then add eyes, wheels or hands.

The finished bottle robot standing on its feet

3. Play

Play, enjoy, learn and share with your playmates!

Toyi lines

See the full range
A waving character made from a milk bottle
Basic Transform everything into toys!
A creature made from a table tennis paddle
Creatures Transform everything into creatures!
A rocket made from a bottle
Inventions Transform everything into inventions!
A robot made from a milk carton, paper cups and cardboard arms
Arts & Crafts Transform cardboard into toys!
Toyi STEM Event Kit box
Education Event kits for classrooms.
Our partners Toyi has been sold in 16+ countries.
MoMA Design Store Nordstrom Barnes & Noble Virgin Megastore BorneLund Macy's Walmart Nestlé Nesquik Red Dot Design Museum Toys R Us

Awards

iF Design Award 2021
Parents' Choice Gold Award
Independent Toy Awards 2022 winner
Independent Toy Awards 2024 winner
Play Creators Awards 2020 winner
The Toy Verdict approved

Toyi Play Gallery

Toys made by kids. Share yours with #playtoyi!
Two children building with colorful Toyi pieces on a rug A girl in swimming goggles building a toy in the bathtub A boat made from plastic bottles floating in a bath A child wearing a crown made with Toyi Two children sorting Toyi pieces on the floor A girl laying out a long row of Toyi creations
A class of children building toys around a long table at a Toyi workshop

Toyi in the classroom

Four event kits with 620 to 920 pieces each, so a whole class can build at the same time. Every kit comes with a playbook for the teacher.

Wholesale

We work with toy and design stores, distributors, education suppliers and brands. Request the catalogue and price list.

A crab made from a lampshade